News Reporter and Multimedia Journalist
Storytelling is at the heart of my work. With nearly 20 years of experience working in international media, I have a sense for what makes a good story.
From breaking news to an innovative product or service, or a location that has something special to share with the world, there are compelling stories everywhere.
I bring to my storytelling my natural curiosity and ability to win people over. I tell stories through different media - video, social media, articles or photography. I travel across Switzerland, self shoot and edit and also work with a crew.
Julia Lyubova
Julia is an experienced news reporter and a multimedia journalist with nearly 20 years covering news and current affairs across the world. She lives in Zermatt, Switzerland.
Julia studied MA in Broadcast Journalism at the University of Westminster in London and has pursued a career in television news. In a career of nearly 20 years Julia has worked in Great Britain, Russia, Ukraine and now in Switzerland, covering all stories and news imaginable. She was a war correspondent for France24 in Ukraine in 2014 and covered politics and current affairs from Moscow for 8 years.
Since 2018 Julia has been living in Switzerland where she covers all Swiss news, the United Nations, FIFA, the International Olympic Committee, the Court of Arbitration for Sports, and other international organisations. Julia frequently contributes material to the European Broadcasting Union in Geneva that is used by 112 public broadcasting members around the world, reaching wide global audiences. Julia works with international media organisations such as CGTN English, TRT World, Deutsche Welle, LBC radio and others.
In 2020 Julia expanded her career into corporate communications. She travelled to many countries making corporate films, writing press releases, magazine articles and social media posts, and conducting media campaigns for Swiss company Bühler.
Julia is a keen adventure filmmaker, building on her love for the mountains. She is a social media content creator, a drone pilot and a wildlife and landscape photographer.
Julia is a passionate storyteller. She loves to turn ideas into compelling stories that capture the hearts and the minds of the audience.
Julia reporting on the Biden-Putin summit in Geneva in 2021
ABOUT JULIA
COMMUNICATIONS
Below you will find some examples of Julia’s corporate communications work. For each customer story Julia managed and implemented media and communications campaigns.
NEWS REPORTING
Julia is an accomplished on-air news reporter with over 15 years of experience working for various international media organisations. She has reported for the BBC, ITV, France24, i24, TRT World, and many more. In her career, Julia has interviewed people from all walks of life, from Presidents (Mahmoud Ahmadinejad of Iran) and Hollywood stars (Brad Pitt) to political activists and victims of violence. Julia has covered various stories from politics, international affairs to sports and arts.
Russian fighters cross into Ukraine
In 2014 Julia was covering the war in Eastern Ukraine and the annexation of Crimea for France24. She spent several months working in Donetsk, travelling to various locations to cover the unfolding conflict. Julia filed many stories, including this exclusive story of Russian fighters in Ukraine.
Julia covers news from Switzerland for various international news media.
Julia is an experienced LIVE and breaking news reporter. She delivers the news in a calm and engaging style, with well researched facts and background.
ADVENTURE FILMMAKING
Julia is a passionate mountaineer and adventurer. She climbs big mountains in the Alps and around the world. Naturally, she takes her camera and drone to these remote and hard-to-reach areas and makes films about her adventures. One successful example is Julia’s ‘Way to the Matterhorn’ film.
The film has been gaining popularity ever since it was produced. Julia gets many messages from viewers, saying the film inspired them to attempt to climb the Matterhorn.
EBU Sport has commissioned a shorter version of the film, which in 2021 was broadcast by several members, including EURONEWS in several languages.
The Way to the Matterhorn film in several languages
Most recently, Julia has produced a film about her climb of the Eiger in Switzerland.
PHOTOGRAPHY / VIDEOGRAPHY
Julia is an experienced drone pilot and a cameraperson. She self-shoots footage and edits with Adobe Premier. Julia is also a passionate landscape and wildlife photographer.
All of Julia’s footage and photographs are available for licensing/commercial usage, please contact jlyubova@gmail.com.
Aletsch glacier from
Konkordiaplatz
VIDEOGRAPHY
